Our underlying success is attributed to our dedicated employees, an outstanding brand that has built a reputation for high standards and authenticity, a great business model and a clear sense of who we are.
We understand and appreciate core values, values that have been forged over the last 1, 400 years and are founded on the teachings of the Prophet Muhammed (Peace Be upon Him).
At the heart of this guidance is the belief that each and every person co-exists for the benefit of mankind. Intricate levels of detail about all aspects of social or moral etiquette and commercial behaviour further reinforce this fundamental notion.
Adhering to these values forms the basis of a way of life and one that if followed will bring success in whatever one pursues; take for example, the Sultan of Lancaster success story.
As the Sultan of Lancaster ventures on a greater journey towards becoming a leading food service brand, we will look to these core values for guidance and recognise they will be invaluable when faced with opportunities or challenges that lay ahead.